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Your business
is unforgettable.

Your branding should be, too.

From your storefront to your website, Asa Design makes sure every customer touchpoint inspires people to visit, buy, and come back.

A few brands I've had the pleasure of designing for
Starbucks | Panera | Westin | IHG | Nationwide Insurance | Abbott Laboratories | Pedialyte | Pediasure | Similac | LEDVANCE by Sylvania Lighting + more

Asa Design is owned and directed by multidisciplinary designer Melissa Kennedy

Great design principles don't change

— only the medium does.

Rooted in color, scale, hierarchy, and balance, I carry that same foundation across every discipline I work in, drawing from a diverse background in interiors, graphics, and experiential design to bring a rare creative range to every project.

Creative direction | branding | experiential design | websites | social media | graphic design | presentations | infographics | swag | event design | illustrations | abstract paintings

PROJECTS

Design Highlights

01

Insurance Technology

Columbus, Ohio

2021 - 2026

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02

Mental Health Nonprofit

Columbus, Ohio

2015 - 2025

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03

Commercial Insurance

Columbus, Ohio

2023-2026

04

Nonprofit Community Events

Columbus, Ohio

2015 - 2025

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Asa Branding

View Project

05

Creative Services

Bryson City, NC

2026

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About Asa

Asa Design is a full-spectrum creative studio, located in Western North Carolina, specializing in graphic design & branding where every project is approached with thoughtful intention and with a genuine blank canvas mindset. Owner and Creative Director, Melissa Kennedy, draws from a multidisciplinary background to deliver design solutions that are as strategic as they are eye-catching. Your goals become our goals and every project is a true collaboration toward something we're both proud to put our names on.

"Melissa brings a rare combination of artistic excellence and strategic rigor to everything she does. She approaches her work like an owner, grounding her design in deep research and a long-term, universal perspective that goes far beyond aesthetics. Her process is thoughtful, intentional, and uniquely disciplined, which consistently elevates not just the work but also the team around her."

Anne Fiedel

Director of Marketing, Bold Penguin

Location

Greater Asheville, NC

Social

Let's Work Together

AI Transparency

All designs on this website are human-made and original, created by Melissa Kennedy (Syler). The renderings were created in conjunction with AI to place Melissa's original designs onto computer screens, cell phones, tabletops, etc.

© 2026 by Asa Design (Melissa Kennedy)

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