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Designs and artwork created by interdisciplinary designer, Melissa Kennedy

A few brands I've had the pleasure of designing for
Starbucks | Panera | Westin | IHG | Nationwide Insurance | Abbott Laboratories | Pedialyte | Pediasure | Similac | LEDVANCE by Sylvania Lighting + more

Great design principles don't change

— only the medium does.

Rooted in color, scale, hierarchy, and balance, I carry that same foundation across every discipline I work in, drawing from a diverse background in interiors, graphics, and experiential design to bring a rare creative range to every project.

Creative direction | branding | experiential design | websites | social media | graphic design | presentations | infographics | swag | event design | illustrations | abstract paintings

PROJECTS

Design Highlights

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01

Insurance Technology

Columbus, Ohio

2021 - 2026

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02

Mental Health Nonprofit

Columbus, Ohio

2015 - 2025

03

Commercial Insurance

Columbus, Ohio

2023-2026

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04

Nonprofit Community Events

Columbus, Ohio

2015 - 2025

Asa Branding

View Project

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05

Creative Services

Bryson City, NC

2026

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About Asa

Asa Design is a full-spectrum creative studio specializing in graphic design & branding where every project is approached with thoughtful intention and with a genuine blank canvas mindset. I draw from a multidisciplinary background to deliver design solutions that are as strategic as they are eye-catching. Your goals become my goals and every project is a true collaboration toward something we're both proud to put our names on.

Anne Fiedel

"Melissa brings a rare combination of artistic excellence and strategic rigor to everything she does. She approaches her work like an owner, grounding her design in deep research and a long-term, universal perspective that goes far beyond aesthetics. Her process is thoughtful, intentional, and uniquely disciplined, which consistently elevates not just the work but also the team around her."

Location

Greater Asheville, NC

Social

Let's Work Together

AI Transparency

All designs on this website are human-made and original, created by Melissa Kennedy (Syler). The renderings were created in conjunction with AI to place Melissa's original designs onto computer screens, cell phones, tabletops, etc.

© 2026 by Asa Design (Melissa Kennedy)

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